How To Guides

You can’t escape it. Everywhere you look – in online forums, blog posts even books – you will run into real estate investing rules of thumb that promise you an escape from doing boring, old-fashioned analysis.

There’s the “world famous” 2% rule:  The monthly rent on a good investment property should be at least 2% of the purchase price. As long as the rent is 2% of the purchase price, your analysis is done. You set out on your quest to find these unicorn properties that abide by this golden rule. Single-family properties that sell for $150,000 and rent for $3,000 a month? Got it. Small multifamily properties that sell for $380,000 and bring in $7,600 per month in rent? Sure. I have some good news and some bad news about the 2% rule. The good news is that should you find such a deal you should jump on it because it is an absolute steal! The bad news is that such deals are at best, fossilized remnants of decades past and at worst, pure fantasy.

Then we have the reformed 1% rule: The monthly rent on a property should be at least 1% of the purchase price. Not as radical to be sure but you keep looking for properties that fit into that box and you find yourself being pushed to lower and lower quality neighborhoods. Properties in these neighborhoods attract more problematic tenants that lead to evictions and turnover and expenses. In the end, you have a terrible investment experience and your actual returns aren’t that good when it’s time to face your accountant and year-end.…

Most long term investing strategies have one element in common: They all require hope and faith. The basic premise goes something like this: You will feed your 401k/IRA/mutual fund account regularly for 40+ years and then hope and believe that at retirement your nest egg will be sufficient to avoid Walmart employment at 65.

Don’t get me wrong – you will periodically receive detailed statements about your account balances and positions throughout the four decades. But those balances and statements aren’t worth the soft paper they’re written on the moment a 2008 type recession ravages your portfolio by 40%! The fact remains that despite the informative statements, your retirement plan hinges in part on your hope that the timing of recessions and market corrections will be kind to you. The problem with that plan is that recessions happen with painful regularity! You can pretty much count on one affecting you right around the time you get ready to retire.

But what about the fact that the market always bounces back up within a few years? Merely bouncing back may not be enough – if your retirement accounts had $100 before going down by 40%, you’re left with $60 and now require a 67% bounce to get back to your $100.

But you don’t have to take my word for it – just look at the facts. The average 401(k) at the end of 2012 had $75,900 in it and that’s an all time high! Let’s not stop there but instead let’s assume you’re not an average investor and I’m off by 100% – can you retire with a nest egg of $150,000?…

Every real estate market brings its own unique set of challenges for real estate investors. Back in 2005-06, the foreclosure wave hadn’t quite made it to shore yet, but it was giving its first signals. Long term real estate investors could purchase investment properties with as little as 10% down on a conventional mortgage but interest rates were just under 7%. Fast forward a couple of years (2008-10) and the recession was in full swing, foreclosure deals were a dime a dozen and Bernanke’s quantitative easing (a mouthful, isn’t it?) had slashed rates to record lows. But there was “blood on the streets”, the end of the world was surely coming and no one was sure their job would still be there next week. These days, the Houston real estate market is hot, rents are increasing every year, vacancies are low to nonexistent and investment property interest rates are in the low to mid 4s. But at the same time, strong demand from owner occupant buyers coupled with disadvantageous “first look periods” and lower foreclosure inventories are making it increasingly harder to find and acquire investment properties. As any real estate investor who’s actively looking will tell you, competition is pretty brutal right now. Frustrated investors are throwing prudence to the wind and overbidding on properties just to “buy the damned thing”. And those that aren’t, are starting to get cynical and conclude that this real estate investing thing doesn’t really work.

So how does one find investment properties in a high demand Seller’s market?…

Few things affect the results of a long term real estate investment strategy like turnover and vacancies. During the time a property is not leased it becomes an expense rather than an asset to the investor. Turnover has similar effects – every time an existing tenant leaves and a replacement is found, the investor incurs make ready and lease out expenses. If high turnover and vacancy cause investor returns to decrease, it follows that taking measures to minimize them as much as possible will increase and maximize investor returns. That sounds great – so how can we make it happen?

High turnover and vacancy have one common solution: Great tenants. So when you ask how do we reduce turnover and vacancies you are really asking, how do we find, screen and keep great tenants. The purpose of this post is to answer that question.

Finding great tenants requires three ingredients: Strong marketing, a great property and  clearly defined standards. You need strong marketing to let great tenants know that you have a great property they should consider and to make them fall in love with it. We list our properties for lease on the MLS and syndicate to every online site that has rental real estate like Zillow, Trulia, Hotpads etc. We take great care in listing our lease properties – we take plenty of photographs with professional equipment, write descriptive copy and portray the property in the best light.  In addition to that, we write an article (blog post) on our website to give it the exposure of 10k monthly visitors.…